While Developing a Segmentation Approach, Walter, the Brand Manager of a Soft

question 52

Multiple Choice

While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that the market ________.

• A) has a large enough television audience to be worth considering
• B) is reachable
• C) can provide a positive return on investment
• D) has many customers in it
• E) is homogeneous

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Definitions:

Net Realizable Value

The estimated selling price of goods minus the estimated costs of completion and the costs necessary to make the sale.

FIFO Periodic

An inventory valuation method where the oldest inventory items are recorded as sold first, under a periodic system that updates inventory balances at the end of an accounting period.

Beginning Inventory

The value of a company's inventory at the start of an accounting period, carried over from the end of the prior period.

Sold Units

The number of units of a product or goods that have been sold during a specific period.