Once Market Segments Have Been Defined and Analyzed and Target

question 53

Multiple Choice

Once market segments have been defined and analyzed and target markets have been selected for development, the firm must turn its attention to creating, communicating, delivering, and exchanging offerings that have value to the target markets. This process is known as ________.

• A) positioning
• B) target marketing
• C) niche marketing
• D) outsourcing
• E) selling

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Definitions:

Combinations

The selection of items from a larger set where order does not matter.

Distribution

The way in which values in a dataset are spread or dispersed across the range of data points.

Kurtosis

The quality of a distribution that defines how flat or peaked it is.

Positively Skewed

A description of a distribution that has a tail extending to the right, indicating a concentration of values on the lower end.