Age Is a Commonly Used Method of Segmentation

question 13

Multiple Choice

Age is a commonly used method of segmentation. Age alone, however, may be dangerous because ________.

• A) grouping older customers into one group is an approach that fails to consider the vast differences in other important variables
• B) chronological age and psychological age are the same
• C) older consumers exhibit very little differences from person to person on things such as income, mobility, and work status
• D) this approach ignores chronological age
• E) this approach presumes irregularity of consumer needs and wants by age

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Definitions:

Easement Appurtenant

A right that runs with the land, allowing one property owner to use another's property for a specific purpose.

Easement by Prescription

A right to use another's property, acquired through continuous and open use over a period of time without the owner's explicit permission.

Tract of Land

A specific area of land, possibly defined by boundaries or usage in legal, commercial, or geographical contexts.

Zoning Ordinance

A law by local governments regulating the use and development of property within specific areas.