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What Are the Four Consumer Market Segmentation Approaches? Give an Example

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Essay

What are the four consumer market segmentation approaches? Give an example of when you might use each one.


Definitions:

Confidence Interval

An array of values, produced from sample statistics, that has the potential to include the value of an undetermined population characteristic.

Sample Size

The number of individuals or observations included in a statistical sample.

Standard Deviation

A gauge for the extent of fluctuation or divergence in a group of numbers.

Margin of Error

The amount of error that can be tolerated, often expressed as a percentage that indicates the range within which the true value is expected to lie with a certain level of confidence.

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