The Failure of Apple Newton, the First PDA, Highlights the Fact

question 53

Multiple Choice

The failure of Apple Newton, the first PDA, highlights the fact that ________.

• A) the essential benefit is not the fundamental need met by a product
• B) people look for products that are technically superior
• C) the best product technically is not always the most successful product
• D) the essential component in delivering value is product pricing
• E) intense marketing communications can even make a wrong product successful

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Definitions:

Throughput

The time required to move orders through the production process, from receipt to delivery.

Rated Capacity

The maximum amount of output that a system, facility, or machine is designed to produce under specified conditions.

Expected Output

The anticipated quantity or result produced by a process or system within a certain period.

Fixed Costs

Costs that do not change with the level of output or sales, such as rent, salaries, and insurance premiums, over a specified period.