Feather Tissues Inc

question 75

Multiple Choice

Feather Tissues Inc. decided to change the color of its tissue box from red to blue because blue was thought to be visually pleasing to consumers at the time of purchase. The change in color represents the ________ aspect of packaging.

• A) utility
• B) aesthetic
• C) communicative
• D) innovative
• E) protective

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Definitions:

Observing Nature

The act of paying close attention to the natural environment, often to understand natural processes or for relaxation and enjoyment.

Theory

An explanation using an integrated set of principles that organizes observations and predicts behaviors or events.

Integrated Set

A combined or unified group of elements or components that function as a whole.

Observations

The process of closely monitoring something or someone in order to gain information.