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The "learned intermediary" doctrine:
Physicians
are medical professionals who diagnose, treat, and help prevent diseases and injuries.
Competitor's Rates
The pricing strategies or rates set by companies competing in the same market or industry.
Price Wars
A competitive strategy where companies continuously lower prices to outdo competitors, often resulting in reduced profit margins.
Prestige Pricing
Strategies that establish relatively high prices to develop and maintain an image of quality and exclusiveness.
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