POM Advertised That Its Pomegranate-Based Products Had Significant Health Benefits

question 126

Multiple Choice

POM advertised that its pomegranate-based products had significant health benefits that were backed by medical studies. The FTC sued, contending that the advertising was misleading. The agency ordered POM to stop making such health benefit claims. POM appealed. The court of appeals held that POM:

• A) ​had "adequate" medical information to support its claims, so could continue such ads.
• B) ​was protected by the First Amendment right to free speech.
• C) ​had no intent to deceive, so could not be liable for intentionally deceptive ads.
• D) ​had "significant" medical information to support its claims, so could continue such ads.
• E) ​none of the other choices are correct.

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Definitions:

Regression Trend Line

A line graphed in scatter plot data to represent the average direction of the data points and understand the relationship between variables.

Regression Technique

A statistical method used to analyze the relationship between a dependent variable and one or more independent variables.

Linear Trend Line

A straight line that best represents the data on a scatter plot, showing the direction and rate of a linear relationship between two variables.

Regression Analysis

A set of statistical processes for estimating the relationships among variables, typically used to determine how the typical value of a dependent variable changes when any one of the independent variables is varied.