Pricelinecom Is a Firm That Serves as a Clearinghouse for Extra

question 92

Multiple Choice

Priceline.com is a firm that serves as a clearinghouse for extra capacity from airlines, hotels, and cruise lines. It is an example of a firm that uses a(n) ________ strategy.

• A) cost-plus pricing
• B) price war
• C) reverse auction
• D) average-cost pricing
• E) target return pricing

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Definitions:

Relevant Technology

Technology that is applicable and pertinent to a specific topic, issue, or area of interest.

SWOT Model

A strategic planning tool that identifies and analyzes the Strengths, Weaknesses, Opportunities, and Threats of an organization, project, or personal venture.

Threats

Expressions of intent to cause harm or difficulty to someone or something.

Profitability

The state or condition of yielding a financial profit or gain.