When a Seller Advertises an Item at an Unbelievably Low

question 96

Multiple Choice

When a seller advertises an item at an unbelievably low price to lure customers into a store, and then refuses to sell the advertised item and instead pushes a similar item with a much higher price and higher margin, the seller is participating in the illegal practice of ________.

• A) price fixing
• B) price discrimination
• C) psychological pricing
• D) bait and switch
• E) predatory pricing

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Definitions:

Outsourcing

The practice of hiring external firms to handle work normally performed within a company, often to cut costs or focus on core business competencies.

Uncertainty

The lack of certainty or predictability about the outcome of an event, often requiring risk management strategies.

Competitive Strategy

A planned method of positioning a company in the market and gaining an edge over competitors, often by analyzing strengths, weaknesses, opportunities, and threats.

Customer Needs

The desires or requirements of buyers that drive their purchase decisions, including product features, price, quality, and convenience.