José Has Been to Farm Fresh Ice Cream Shops Several

question 37

Multiple Choice

José has been to Farm Fresh Ice Cream Shops several times. Being a loyal customer, he has developed certain emotional and psychological connections with the brand. For instance, he links the brand with higher levels of customer service. Which dimension of brand equity does this example illustrate?

• A) brand assets
• B) brand association
• C) brand awareness
• D) brand strategy
• E) perceived quality

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Definitions:

Subclass

A subclass in object-oriented programming is a class that inherits from another class, known as its superclass, allowing for code reuse and polymorphic behavior.

Background

The part of a work's setting or context that provides relevant information about the environment or circumstances behind the main action or subject.

Foreground

The front part of a visual interface, usually containing elements with which a user directly interacts, as opposed to the background.

Methods

Blocks of code that perform specific tasks and can be called upon by name to execute those tasks within a program.