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Unresolved channel conflict can result not only in an uncooperative and inefficient channel, but it can also ultimately impact end-user consumers through ________.
Preference
The selection or tendency of an individual to favor one alternative over others.
Neuroticism
A trait in the Big Five personality model characterized by emotional instability, anxiety, moodiness, irritability, and sadness.
Situational Effects
The impact that immediate environmental or contextual factors have on an individual's behavior, feelings, or perceptions.
Scud Missiles
Ballistic missiles used by several countries, initially developed by the Soviet Union.
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