A Marketing Manager Wants to Efficiently Reach Large Numbers of Customers

question 34

Multiple Choice

A marketing manager wants to efficiently reach large numbers of customers in a creative way and she is not concerned about the production costs of the medium. Based on the manager's consideration, ________ will be the most appropriate promotional form.

• A) sales promotion
• B) public relations
• C) personal selling
• D) advertising
• E) direct marketing and interactive marketing

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Definitions:

Firm's Existence

Relates to the ongoing operations and presence of a company within its market or industry.

Career Path

The upward sequence of job movements during a sales career.

Job Movements

Refers to career changes, promotions, or transfers within or between companies, affecting employee trajectories and organizational structure.

Service Salesperson

A professional who specializes in selling intangible products, such as software services, consultancy, or insurance policies.