What Is the Final Element the Marketing Manager Should Implement

question 77

Multiple Choice

What is the final element the marketing manager should implement in promotional strategy?

• A) identify targets for promotion
• B) prepare promotion budget
• C) develop the message
• D) establish measures of results
• E) select the promotion mix

---

Definitions:

Estimated Gross Profit Rate

A projected figure that calculates the percentage of gross profit to sales, used for analyzing a company's financial health.

Inventory Turnover

A metric that indicates how many times a company’s inventory is sold and replaced over a specific period.

Retail Method

An accounting technique used to estimate inventory value by calculating a cost to retail price ratio and applying it to the ending inventory at retail prices.