Brianna Is a Marketing Manager Who Wants to Have a Strong

question 2

Multiple Choice

Brianna is a marketing manager who wants to have a strong two-way communication of ideas with customers and she considers it very important to directly ease customer confusion and persuade them to purchase. She does not care much about whether the cost per customer contact will be expensive. Based on the manager's consideration, ________ will be the most appropriate promotional form.

• A) advertising
• B) sales promotion
• C) viral marketing
• D) personal selling
• E) direct marketing

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Definitions:

Productivity Targets

Specific benchmarks or goals set to measure the efficiency and effectiveness of production within a given timeframe.

Market Fluctuations

Variations or changes in market prices and conditions over a period of time.

Delegating Decision Making

The process of transferring the authority and responsibility for decision-making to another person or group.

Leader

An individual who guides or directs a group towards achieving a common objective by influencing others.