A Marketing Manager Wants to Build a Strong Relationship with the Customers

question 17

Multiple Choice

A marketing manager wants to build a strong relationship with the customers and to customize messages without high costs. He understands that relationship building and message customization would require constant updating of the database due to the reliance on CRM and he plans to hire staff to make sure the database stays up to date. Based on the manager's consideration, ________ will be the most appropriate promotion mix element.

• A) personal selling
• B) digital and social media marketing
• C) sales promotion
• D) advertising
• E) public relations and covert advertising

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Definitions:

Condoms

Latex or synthetic sheaths worn on the penis during sexual activity to prevent pregnancy and reduce the risk of sexually transmitted infections.

STIs

Sexually Transmitted Infections, which are infections transmitted through sexual contact.

Transmission

The act or process by which something is spread or passed on from one place or person to another.

Staph Bacteria

Refers to a group of bacteria that can cause a range of illnesses, from minor skin infections to life-threatening diseases like pneumonia.