________ Advertising Is One of the Three Principal Types of Product

question 65

Multiple Choice

________ advertising is one of the three principal types of product advertising.

• A) Covert
• B) Competitive
• C) Institutional
• D) Direct
• E) Viral

---

Definitions:

Real Property

Legal term describing land and anything permanently attached to it, such as buildings.

Mortgagee

The lender in a mortgage loan agreement, typically a bank or financial institution.

Deficiency Judgment

A court order that holds a borrower personally liable for the shortfall when the sale of a foreclosed property does not cover the outstanding loan balance.

Sale

The passing of title from a seller to a buyer for a price.