________ Measures the Average Number of Times a Person in a Target

question 6

Multiple Choice

________ measures the average number of times a person in a target market is exposed to the message.

• A) Reach
• B) Frequency
• C) Relevancy
• D) Impact
• E) Noise

---

Definitions:

Certification Examinations

Tests designed to assess the qualifications and competence of individuals in specific fields or professions.

Programmatic Accreditation

Programmatic accreditation is a process that evaluates specific programs or schools within an institution, to ensure they meet industry or professional standards.

Institutional Accreditation

A process by which an educational institution or program meets specified standards of quality and receives formal recognition.