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________, an approach to advertising execution, offers an imaginative look at how it might be if a customer purchases a product.
Average Operating Assets
A measure of the investment needed to generate the operating income of a company, averaged over a period.
Return On Investment
A financial metric used to evaluate the efficiency or profitability of an investment relative to its cost.
Residual Income
The income that remains after all personal debts and expenses have been paid from one's net income.
Minimum Required Rate
The lowest acceptable return on investment required by an investor or manager.
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