Gillette Sends Out a Free Razor to Induce Switching from an Older

question 50

Multiple Choice

Gillette sends out a free razor to induce switching from an older model. This is an example of using ________ as the sales promotion approach.

• A) coupons
• B) premiums
• C) product sampling
• D) comparative parity method
• E) product placements

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Definitions:

Fetal Development

Period in human development from 3 to 9 months after conception that involves growth of the fetus and development of the internal organs.

Four-chambered Heart

A type of heart structure found in mammals and birds, consisting of two atria and two ventricles that separates oxygenated from deoxygenated blood.

Ectothermic

Body temperature that varies according to the environmental temperature.

Endothermic

A reaction or process accompanied by or requiring the absorption of heat.