When General Hospital Was Informed That a Pile Up on Highway

question 78

Multiple Choice

When General Hospital was informed that a pile up on Highway 101 resulted in multiple injuries, the staff was informed to expect new patients arriving by ambulance and they followed standard procedure to prepare. This demonstrates ________.

• A) direct marketing
• B) advertising
• C) interactive marketing
• D) public relations
• E) crisis management

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Definitions:

Awareness

The knowledge or perception of a situation or fact, often leading to being conscious about a particular issue.

Amarula

A South African cream liqueur made from the fruit of the Marula tree.

Customer Relationship Management

A strategy for managing an organization's interactions with current and potential customers, often involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Social Media Awareness

The knowledge and understanding of how social media works and its impact on society.