Institutional Advertising Is a Particularly Smart Strategy During the Early

question 42

True/False

Institutional advertising is a particularly smart strategy during the early phases of the product life cycle and AIDA model in that it can enhance feelings of trust in potential customers.

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Definitions:

Eye Contact

The act of looking directly into someone's eyes during communication, important for conveying trust, confidence, and engagement.

Politeness

The act of showing consideration for others through manners, respectful language, and behavior.

Nonverbal Cues

Communication expressed through body language, facial expressions, gestures, posture, and other physical behaviors rather than words.

Spoken Words

Oral communication or speech, as opposed to written text.