Public Relations Is a Systematic Approach to Influencing Attitudes, Opinions

question 86

True/False

Public relations is a systematic approach to influencing attitudes, opinions, and behaviors of customers and others.

---

Definitions:

Bad Debts

Accounts receivable that a company considers uncollectible and writes off as a loss in its financial statements.

Sales

The transactions involving the exchange of goods or services for money.

Accounts Receivable Turnover

A financial metric that measures how many times a business collects its average accounts receivable amount within a period, indicating the efficiency of credit and collections.

Net Sales

The total revenue from sales transactions after deducting returns, allowances for damaged or missing goods, and any discounts offered.