Murphy Bros Took Out an Ad in Several Local Papers

question 61

Multiple Choice

Murphy Bros took out an ad in several local papers focusing on how the company was started and how it benefits the community. This is an example of ________ advertising.

• A) product
• B) pioneering
• C) competitive
• D) institutional
• E) comparative

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Definitions:

Materials Handing

A field concerning the handling, control, and storage of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal processes.

Supply Chain

The sequence of processes involved in the production and distribution of a commodity.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Marketing Channel

Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.