Apple Products Appeared in Many Films in 2016 and 2017

question 53

Multiple Choice

Apple products appeared in many films in 2016 and 2017. This demonstrates how Apple is using ________ as a sales promotion approach.

• A) product placements
• B) premiums
• C) loyalty programs
• D) point-of-purchase materials
• E) multiple-purchase offers

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Definitions:

Effectiveness of Punishment

The degree to which punishment successfully modifies behavior, often debated in psychology regarding its influences on behavior and learning.

Undesirable Behavior

Actions or responses that are considered inappropriate, harmful, or not in alignment with social norms or personal goals.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first alone.

Reinforcement

In behavioral psychology, a process in which a behavior is strengthened by the outcome that follows, whether it's positive (reward) or negative (removal of an undesirable stimulus).