Which of the Following Is a Distinct Advantage of Personal

question 13

Multiple Choice

Which of the following is a distinct advantage of personal selling over the other marketing communication methods?

• A) ability to tailor the message
• B) highly flexible
• C) strategic relationship between company and customer
• D) less time-consuming
• E) highly cost effective

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Definitions:

Total Utility

The overall satisfaction or benefit a consumer receives from consuming a certain quantity of goods or services.

Beers

A wide variety of alcoholic beverages made from barley, hops, water, and yeast through a brewing process.

Marginal Utility

The additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a product or service.

Diminishing

A principle often seen where there is a decrease in the marginal (incremental) output of a production process as the amount of a single factor of production increases while others remain constant.