________ Is a Distinct Advantage That Personal Selling Offers Over

question 1

Multiple Choice

________ is a distinct advantage that personal selling offers over other marketing communications methods.

• A) Low transactional costs
• B) Strategic flexibility
• C) Geographic flexibility
• D) Personal knowledge management
• E) Personal relationship with a customer

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Definitions:

Sunk Costs

Expenses that have already been incurred and cannot be recovered, which should not influence future business decisions.

Subsequent Decision Making

Refers to the process of making decisions that follow an initial decision, taking into account the outcomes and new information that have emerged since the first decision.

Escalation Of Commitment

The phenomenon where people increase their investment in a decision despite new evidence suggesting it may be wrong or doomed.

Positive Decision

A decision-making outcome that is affirmative and constructive, often leading to beneficial results or resolutions.