The Disadvantage of Geographic Sales Orientation Is ________

question 18

Multiple Choice

The disadvantage of geographic sales orientation is ________.

• A) it does not support specialization of labor
• B) it tends to have the highest cost
• C) its large territories involve maximized travel time
• D) its complicated structure maximizes customer confusion
• E) it requires additional managerial levels for coordination

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Definitions:

Market Segmentation

The process by which companies cluster customers into homogeneous groups.