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Segmentation Attractiveness
An evaluation of the potential profitability and success of targeting specific groups within a market based on characteristics like demographics or behaviors.
Segments Attractiveness
The degree to which a particular market segment is appealing to a company, based on factors like size, profitability, growth potential, and competitive intensity.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.
Segmentation Attractiveness
This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.
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