Individuals Who Interact with Direct and Indirect Consumers on a Regular

question 14

True/False

Individuals who interact with direct and indirect consumers on a regular basis (usually through close proximity in work, school, or social situations) are considered members of the extended community.

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Definitions:

Foreign Firms

Describes companies that are incorporated or headquartered in a country different from where they operate or do a significant portion of their business.

Canadian Companies

Business entities registered, established, or operating under the laws and regulations of Canada.

Conglomerate Merger

Occurs when unrelated enterprises combine, such as Mobil Oil and Montgomery Ward.

Horizontal

Term often used in analysis to indicate a flat or level condition, such as a horizontal merger, which occurs between companies in the same industry.