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What concept is defined as "the ordinary and familiar things people do every day" in the Person-Environment-Occupation-Performance Model?
Core Values
Fundamental beliefs or principles that guide the behavior and decision-making processes of an individual or organization.
Objectives
Statements of an accomplishment of a task to be achieved, often by a specific time. Also called goals.
Marketing Goal
A specific, measurable, attainable, relevant, and time-bound objective that guides marketing strategies and efforts.
Target Market
A specific group of potential customers identified by a business as the recipients of their marketing efforts, who are most likely to buy their products or services.
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