Net Benefits of an Alternative Equal ________

question 89

Multiple Choice

Net benefits of an alternative equal ________.

• A) benefits minus costs
• B) benefits divided by costs
• C) the sum of benefits and costs
• D) the product of benefits and costs

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Definitions:

Publicity

Nonpersonal stimulation of demand for a good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media.

Nonpersonal Stimulation

Nonpersonal stimulation in marketing refers to promotional activities that do not involve direct contact with the consumer, such as advertising, sales promotion, and public relations.

Pulling Strategy

Promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals.

Pharmaceutical Company

An enterprise engaged in the research, development, production, and marketing of medications and healthcare products.