Examlex
Which of the following is NOT a determining factor of consumers' purchase decisions?
Defense Mechanism
Unconscious tactics employed to shield oneself from the distress caused by undesirable thoughts or emotions.
Projection
A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.
Dishonest
Pertains to the act of being untruthful or misleading in one's interactions or statements.
Defense Mechanism
Mental mechanisms used subconsciously to shield oneself from the distress caused by thoughts or emotions that are not socially acceptable.
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