DrBishop Is Studying the Effects of a Drug on Memory

question 127

Multiple Choice

Dr.Bishop is studying the effects of a drug on memory.Half of his participants will receive the drug,while the other half will receive a placebo.The pills the two groups of participants will take look exactly the same.Dr.Bishop hopes that the use of a placebo will ____.

• A) allow him to have control over the dependent variables
• B) show if memory improvement is based on participant expectations
• C) create a double-blind design for his research
• D) eliminate the chance of random variables confounding his experiment

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Definitions:

Customer's Standard Expectations

The basic level of service or product quality that customers believe they will receive from a business.

Service Design Technique

A methodological approach to designing services with the goal of ensuring that service interfaces are useful, usable, and desirable from the client's perspective.

Full-service Restaurant Meals

Meals offered in restaurants where the service includes several courses served to the customer’s table, involving a higher level of service compared to fast-food or self-service establishments.

Dollar Contribution

Dollar contribution represents the amount of money contributed to a project, cause, or investment, often used to measure financial support or impact.