Which Method Will Result in Having a Truly Random Sample

question 128

Multiple Choice

Which method will result in having a truly random sample of the population of the United States?

• A) Randomly select names from every phone book published in the United States.
• B) Advertise in every newspaper in the country that you will pay $10/hour to anyone willing to be in a research project.
• C) Select names from the Internal Revenue Service of every person who filed income tax returns last year such that every income level is equally represented.
• D) Obtain names from the U.S. census bureau and randomly select participants.

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Definitions:

Retail Sales Support

Services and activities designed to assist in the selling of products to end consumers in retail settings.

Vertical Marketing Systems

A coordinated structure where producers, wholesalers, and retailers operate as a unified system, often through ownership or contractual relationships, to improve efficiency and reduce costs.

Channel Conflict

A situation where there is a clash or disagreement among marketing channels, typically involving competition between channels.

Corporate Vertical Marketing

A marketing strategy that focuses on creating tailor-made products or services for specific industry verticals or specialized markets.