Chan-Ju and Lucas Are Researchers Studying Consumer Behavior

question 102

Multiple Choice

Chan-ju and Lucas are researchers studying consumer behavior.Chan-ju goes to a store and watches the shoppers for several days.She takes very careful notes about what she sees the shoppers doing,but she does not talk to the shoppers or interact with them in any way.Lucas goes to a store and asks each shopper a series of questions.He makes sure to ask these questions of each shopper in the store.Chan-ju's study is an example of a(n) ____,and Lucas's study is an example of a ____.

• A) case study; naturalistic observation
• B) experiment; case study
• C) survey; survey
• D) naturalistic observation; survey

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Definitions:

Compounded Monthly

Refers to the process where interest earned on an investment or loan is calculated and added to the principal sum each month, leading to interest on interest.

Mortgage

A loan secured by real property, used by buyers to purchase real estate.

Balance

The amount of money in a financial repository, such as a checking or savings account, at any given moment.

Interest Rate

The percentage charged or earned on an amount of money over a period, generally expressed annually.