Companies Exclusively Using Business-To-Consumer (B2C) Applications

question 42

Multiple Choice

Companies exclusively using business-to-consumer (B2C) applications:

• A) sell directly to consumers.
• B) rely on physical storefronts for customer interactions.
• C) are called brick-and-mortar companies.
• D) involve consumers selling products and services to their business.

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Definitions:

High-Low Retailer

A retail strategy where products are initially offered at high prices but then discounted heavily to stimulate sales, often seen in the fashion industry.

Carmex

A brand known for its lip balm products designed to moisturize, heal, and protect the lips.

Noncumulative Discounts

Price reductions on purchases that do not accumulate over time, typically offered as one-time incentives.

Cumulative Quantity Discounts

Price reductions based on the total quantity of goods a customer purchases over a given time period, incentivizing larger orders.