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Table 18-3
-Refer to Table 18-3.It is apparent from this table that increasing marginal product
Brand Association
The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality.
Live Mas
The brand slogan of Taco Bell, encouraging a lifestyle of living more fully or adventurously.
Lifestyle Aspiration
The goals or standards of living that an individual or group strives to achieve, often influenced by cultural, social, and economic factors.
Considerable Equity
Significant ownership interest or stake in an asset or company, often implying a large amount of invested capital or value.
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