​Retailers Do Not Find It Profitable to Engage in Promotional

question 49

Multiple Choice

​Retailers do not find it profitable to engage in promotional activities because

• A)​They cannot reap the full benefits of the promotion
• B)They do not have to share the benefits of the promotion with the manufacturer
• C)They are unaware of competing retailers' ability to "free ride" on their efforts
• D)​All of the above

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Definitions:

Functional Departments

are specialized units within an organization, such as marketing or finance, each focused on a specific area of operation contributing to the organization’s goals.

Substantive

Consisting of or relating to the essence or substantial nature of something, as opposed to its form or appearance.

Emotional

Emotional refers to feelings, emotions, or expressions that are related to one's mood, temperament, or state of mind.

Approach-avoidance Conflict

A psychological conflict characterized by a situation that has both attractive and repelling aspects, making decision-making difficult.