The Coefficient of Reproducibility for a Guttman Scale Should Be

question 38

Multiple Choice

The coefficient of reproducibility for a Guttman scale should be at least

• A) 1.00.
• B) .90.
• C) .80.
• D) .70.
• E) It doesn't matter.

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Definitions:

Retailers

Businesses that sell products or services directly to consumers, usually in small quantities.

Retail

The sale of goods or services directly to consumers for personal use.

Retailer Cooperatives

Groups of independent retailers who combine their purchasing power to negotiate better prices from suppliers and improve competitiveness.

Category Management

A merchandising technique that focuses on the performance of a product category rather than individual brands.