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Should an Organization's Strategies Be Reactive,proactive,or Both

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Should an organization's strategies be reactive,proactive,or both?


Definitions:

Product Adopters

Individuals who purchase or use a new product early in its life cycle, typically categorized by their willingness to adopt innovations.

Diffusion of Innovation

A theory that describes how, why, and at what rate new ideas and technology spread through cultures, from inception to widespread adoption.

Product Line

A group of related products marketed under a single brand name that serves a particular market segment or fulfills a specific customer need.

Product Class

A category that groups products based on their function, consumer perceptions, or attributes, such as electronics or household goods.

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