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Should an organization's strategies be reactive,proactive,or both?
Product Adopters
Individuals who purchase or use a new product early in its life cycle, typically categorized by their willingness to adopt innovations.
Diffusion of Innovation
A theory that describes how, why, and at what rate new ideas and technology spread through cultures, from inception to widespread adoption.
Product Line
A group of related products marketed under a single brand name that serves a particular market segment or fulfills a specific customer need.
Product Class
A category that groups products based on their function, consumer perceptions, or attributes, such as electronics or household goods.
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