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_____ involves looking at all the influences that could affect employee performance in the organization and determining their fit within organizational goals and objectives.
Social Class
A segmentation of society according to socioeconomic standings.
Cultural Experiences
Engagements that allow individuals to immerse themselves in the practices, customs, and values of different societies.
Segmentation Variables
refer to the criteria or bases used in dividing a market into distinct subsets of consumers with common needs or characteristics, such as demographic, geographic, psychographic, and behavioral variables.
Purchase Frequency
The number of times a consumer buys a product or service within a given timeframe.
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