The Central Selling Point in a Persuasive Message

question 19

Multiple Choice

The central selling point in a persuasive message

• A)appears only once in the message and should, therefore, be carefully placed for best effect.
• B)is usually price.
• C)can be thought of as the message's theme and appears throughout the message as a common thread.
• D)appears only in the attention and action stages.

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Definitions:

Entrepreneurial Passion

The intense emotion or enthusiasm that entrepreneurs have for their business venture and its activities.

Growth Mindset

A belief that abilities and intelligence can be developed through dedication and hard work, embracing challenges, and seeing failure as an opportunity for growth.

Fixed Mindset

A belief that one's abilities, intelligence, and talents are fixed traits and cannot significantly grow.

Entrepreneurial Mindset

The ability to quickly sense, take action, and get organized under uncertain conditions.