To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically

question 17

Multiple Choice

To overcome receiver resistance to a persuasive appeal,the price typically should be

• A)mentioned early in the message to avoid the impression of deception.
• B)delayed in the message until reader benefits have been established.
• C)implied or stated in broad terms.
• D)omitted from the sales message.

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Definitions:

Goodwill

An intangible asset on a company's balance sheet that arises when a company acquires another for a price higher than the fair value of its net tangible assets.

Retained Earnings

The portion of net income that is not distributed as dividends to shareholders, but rather reinvested in the business or kept as reserve.

Equity Method

A method of accounting employed by a business to log its investment in another firm when it possesses considerable sway but lacks complete authority.

Noncontrolling Interest

A minority stake in a company that is not sufficient to confer control, often reflected in the equity section of the parent company's balance sheet.