Which of the Following Is FALSE Concerning the Providing of Supporting

question 42

Multiple Choice

Which of the following is FALSE concerning the providing of supporting evidence in a sales message?

• A)Few people will believe general statements without the support of factual evidence.
• B)Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective.
• C)Evidence presented must not only be authentic; it must sound authentic, too.
• D)Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.

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Definitions:

Perceptual Constancy

The ability of the human perception system to recognize objects as remaining the same despite changes in sensory input, such as changes in lighting, distance, or angle.

Top-Down Processing

A cognitive approach where perception is driven by high-level cognitive processes, expectations, and prior knowledge.

Illumination

The provision of light or the act of illuminating a space.

Color Constancy

The perceptual phenomenon in which the perceived color of objects remains relatively constant under varying illumination conditions.