How Are Effective Persuasive Memos Different from Routine Memos

question 63

Multiple Choice

How are effective persuasive memos different from routine memos?

• A)Persuasive memos are written deductively.
• B)Persuasive memos are shorter.
• C)Persuasive memos include an appeal and evidence.
• D)All of the above are correct answers.

Understand the psychological principles underlying persuasion techniques.

Identify the role of credibility, attractiveness, and expertise in persuasion.

Understand how fear messages and the presentation of arguments influence persuasion.

Understand different types of conflicts and their sources within organizations.

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Definitions:

Advertising

The practice of promoting products, services, or brands through various media to attract consumer interest or engagement.

Economic Profit

The profit a firm makes after deducting both its explicit (out-of-pocket) and implicit (opportunity) costs, reflecting the total financial gain that exceeds the firm's total costs.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing and able to purchase at various price points, at a specific time.

Industry Entry

The process by which a business or company begins to operate in a specific industry.