To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically

question 17

Multiple Choice

To overcome receiver resistance to a persuasive appeal,the price typically should be

• A)mentioned early in the message to avoid the impression of deception.
• B)delayed in the message until reader benefits have been established.
• C)implied or stated in broad terms.
• D)omitted from the sales message.

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Definitions:

Accounting Standards Board

An organization responsible for establishing and improving financial accounting and reporting standards to ensure clarity, consistency, and comparability of financial statements.

International Accounting Standards Board

An independent, private-sector body that develops and approves International Financial Reporting Standards (IFRSs).

IFRS

International Financial Reporting Standards are a set of accounting rules and standards developed by the International Accounting Standards Board (IASB) that guide the preparation of financial statements globally.

EU

A political and economic union of 27 European countries that are located primarily in Europe, aimed at fostering economic cooperation and collective regulation.