A Market Researcher Who Uses Primary Research May Use Which

question 32

Multiple Choice

A market researcher who uses primary research may use which of the following methods?

• A)Boolean logic, observational studies, the hidden Internet
• B)Search engines, Internet searches, and library catalog holdings
• C)Observational studies, experimental research, normative survey research
• D)Stratified random sampling, website "hits," observational studies

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Definitions:

Common Field

A field (column) that appears in two or more database tables, used to link the tables together in queries and reports.

PowerPoint

A presentation software developed by Microsoft that enables users to create, edit, and showcase slideshow presentations.

Office Apps

Software applications developed by Microsoft, including Word, Excel, PowerPoint, and Outlook, among others, used for productivity and business tasks.

WeeklySalary

A term often used in payroll systems, representing the salary amount an employee earns in one week.