Proactive Change Is Change That Occurs When External Forces Have

question 107

True/False

Proactive change is change that occurs when external forces have started affecting performance.

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Definitions:

Special Market Segment

A specific portion of the market identified by unique characteristics, differentiating it from the broader market.

Differentiation Strategy

A business approach where companies aim to develop and market unique products or services to stand out from competitors and attract a specific segment of customers.

Competitive Advantage

A scenario or element that positions a firm in a more favorable or advantageous spot relative to its competitors.

Unique Products

Goods that are distinct in nature, offering uncommon features or benefits not typically found in similar items.