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Recession
A period of time during which overall gross domestic product (GDP) declines for two or more consecutive quarters.
Inflation
Inflation is the rate at which the general level of prices for goods and services is rising, eroding purchasing power over time.
Environmental Scanning
The process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.
Firm's Control
The extent to which a business can influence or dictate its operational environment, including internal processes and external market conditions.
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